Whether you are a freelance photographer, own a hardware store, a restaurant or have another type of small business, a great website is essential for your company’s success.
As webmasters, we have worked on building or marketing over 100 small business websites, so we know a little of what it takes to create great and engaging business websites.
If you are looking to build a new startup website or make your current site more effective, then creating new, frequent and insightful content is a healthy and necessary practice of business in any industry.
Most importantly, with a website customers will trust you more and a good website will help establish your brand
A website is your public branding portal. Anyone in the world can learn about a company, individual or project with a simple online search. Your website creates an image of who you are and what you want the international community to know about you, your product or service. On your website, you control the message.
A good website conveys this information in an obvious way. It is also how you tell your brand story. While you can’t control all of the information out there, your website should contain information that shows users the type of brand you are. Images and text should come together in a way that reflects the mood and tone of your company.
Are you fun or serious? Do you work with adults or children? What products or services do you offer? Why are you the best at what you do? The content of your website should answer these questions in text or with visuals.
Even more importantly, is that a good website that gets seen with the right content can increase market share
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